Writing Tip #4: a reversed detective story
An academic paper is like a reversed detective story. It must be clear for the reader from the beginning who has done what, how and why.
You need to explain in the introduction of your paper what your research question is, why you have studied it, what method you have applied, and what the result is. It makes it perhaps less exciting than a detective story, but the academic readership wants to see at a glance if your paper contains information that is relevant for them.
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