PRINS 2017 proved once again that for each and every BA International Studies student, as well as each of the commissioning organisations, this consultancy project is a ‘win-win’ proposition. However, as jury member and former Chair Professor André Gerrits said: 

“There may be no losers. But there’s only one winner!”

In the end six of the 30 participating student teams took top honours in this competition, selected by juries comprising Leiden academics, and key members of the participating organisations.

We would like to congratulate all the teams who worked so diligently to find novel solutions to the world’s wicked problems, and celebrate the winners:

Ministry of Foreign Affairs - Western Hemisphere Department (DWH) “Transatlantic ties and embracing the shared ideologies, history and culture with the Americas”

With this PRINS Case, MFA asked student consultancies to determine to what extent can we speak of a community of shared values between the Netherlands and the Americas; define what that community consists of; and determine how the Netherlands can preserve, foster and maintain this community of shared values.

Teams: The Americas First, Globalista, TTIP (Transatlantic Ties in Progress), Values Beyond Borders, Triumphant, The Transatlantic Avengers

AND THE WINNER IS: GLOBALISTA with their examination of the shared threat of flooding and other water management issues within the Americas. The team determined that water management – in which the Netherlands is a forerunner – is the area in which the greatest potential for shared values can rise. “We chose this as the winning pitch because it has a very clear set-up when it comes to our initial question, and we can therefore translate it into very concrete policy advice,” said Fennigje Hinse, Senior Policy Officer at MFA. “We want to thank you for the idea of starting with a community of shared threat, moving to a community of shared values, and then moving on to a security community. This approach went to the base of our questions, and offered something very concrete that the Netherlands prides itself on – water management.”

World Food Programme - Fighting Hunger Worldwide “Using broadband for food security in vulnerable areas”

With this PRINS case, WFP asked student consultancies to help them in determining how the organisation can best use broadband to estimate food needs in hunger prone groups/communities in the Democratic Republic of Congo, Nepal and Honduras. The complexities to be taken into account included not just the dangerous destabilisation in which these populations live, but such factors as privacy and data security, culture, gender, literacy, internet and cell phone coverage, access to electricity, and the regulatory environment.

Teams:  CAF (Creating Access to Food), Food Fighters, Connect2Provide, FoodNet, Seeds of Progress

for their context-specific approach to assessing food security in the DRC, Nepal and Honduras through broadband.  The team created a food systems approach to estimate food needs in hunger-prone groups and communities. “What I liked is the very practical approach in your work. You had very specific suggestions and a very clear framework,” said Jean-Martin Bauer, Senior Analyst WFP. “ We are a very practical agency and we look for problems we can resolve, and you took us in exactly the right direction.”

DAMCO - “Managing supply chains and logistics around the world “

With this PRINS case, DAMCO  asked student consultants to identify key trends that are impacting the supply chain solutions and logistics services of the organisation (from the perspective of four different industries), and to come up with concrete proposals for DAMCO’s communications/social media strategies and approach that help the company capitalise on those trends.

Teams: Young Digital Consultants, Supply Chain Smokers, End-to-End Consultancy, Kinetic

AND THE WINNER IS: SUPPLY CHAIN SMOKERS for their integrated approach that linked sustainable logistics, data management and security in the cloud, and a streamlined social media strategy to boost DAMCO’s efficiency but more importantly its brand. Because of its key position in global supply chains, a social media presence in China was one of this consultancy’s innovative ideas. “What I really like about your solution is the very implementable part of it – it’s very quick and easy to translate our blogs and put them on LinkedIn’s Chinese platform,” said Anita de Werd, Global Head of Strategic Marketing and Corporate Communications for DAMCO, who also praised the group’s engaging and clear presentation.

Xyntéo - “Unlocking the human potential of refugees in Europe”

With this PRINS case, Xyntéo asked student consultancies to come up with implementation strategies for its ‘LevelUP marketplace’, a platform (in conjunction with Xyntéo’ s Vanguard Partners) that aims to get Europe’s increasing number of refugees integrated and working at a level reflective of their talent, quickly. This will address the massive waste of human potential resulting from ineffective refugee integration – for example, if a physician from Syria can find only unskilled work in Germany.

Teams: The Way In, Teleia, OPUS, The Dolphins, InteGreat

AND THE WINNER IS: THE WAY IN for their approach to labour market integration for refugees, which included the determination of 6 factors crucial for labour market integration; identifying Vienna as a city in which their ‘inclusion, connection, direction’ model could be deployed amongst refugees to create a meaningful future; and designing an innovative labour supply/demand algorithm that could match jobs to talent via an online platform. “I want to say it’s a real privilege to be here, I feel very humbled by the fact that you produced this high quality of work,” said Hugo le Breton, Senior Analyst for Xyntéo in announcing the winner. “I would like to share the report with our Vanguard leadership, and then see if we can bring your ideas into the next phase of the LevelUP marketplace.”

European Space Agency (ESA) - “Space for earth and the sustainable development goals”

With this PRINS case, ESA asked student consultancies to look at its programmes related to Space for Earth and the UN’s Sustainable Development Goals (SDG) which are focused on shared human needs – food, power, healthy oceans, and remediating climate change amongst the 17 goals, then asked them:  in what area do you see the greatest potential for positive impact from the ESA, and why? How can space technologies and applications offer solutions to global issues identified by the SDGs?  To effectively deploy the SDGs, what roles are there for governments, NGO’s and firms?  What policies and regulations are necessary at national and at international level? What does an action plan entail?

Teams: Space Vision; Spacing Out; MEW (Meaningful Environmental Work), Space Oddity, TerraX, Cosmic Dancers

AND THE WINNER IS:SPACING OUT for their pitch ‘Bringing underdevelopment to light: Earth observation and renewable sources of energy’ in which they described how to use data collected from ESA’s space observation to achieve sustainable energy for all of the earth’s people. (Currently 15% of the earth’s population lives without any access to energy, approximately 1.2 billion people, 80% of whom live in rural areas of the developing world.)  As energy is a pre-condition for the eradication of poverty, the Spacing Out team felt that providing energy would facilitate the achievement of many of the UN’s Sustainable Development Goals.  “This is a very good report which is practically relevant and academically sound, and I really liked this particular presentation both on paper and live,” said jury member (and former programme Chair)  Professor André Gerrits as he announced the winner. “It was an absolutely convincing combination of case study and general conclusion, in perfect order.”

Workplace Pride - “LGBT rights in workplaces around the world”

With this PRINS case, Workplace Pride asked student consultancies to assess the state of LGBT rights in the world regions where WPP’s business partners have significant presence and potential influence; to examine the state of these rights from a legal, political, economic and cultural-historic perspective, and to determine actions these business partners can take to promote LGBT rights in their workplaces for these regions and countries.  

Teams: UniQorn, The Bumblebees, NOTA, The Chameleons

AND THE WINNER IS: THE BUMBLEBEES for their approach to generating LGBT acceptance through comprehensive sexuality education (CSE), in which WP would incentivise its partners to pay local NGOs with experience to teach CSE.  “Thank you for a very creative proposal,” said David Pollard, Executive Director of Workplace Pride. “Very good work, and you will be invited to give your presentation to the Workplace Pride board in Amsterdam so we can see how we can implement your solutions – that is how good I thought you were. And we’ll be sharing all the groups’ reports with the board.”

On behalf of the PRINS Consultancy Course, which in tandem with the final Bachelor’s thesis enables our International Studies students to learn and demonstrate their knowledge and skills at a high level, we would like to thank all the jury members who did the hard work of determining the winning student teams:

Prof. Mark Rutgers, Dr. Irene Hadiprayitno, Dr. Johannes Magliano-Tromp, Dr. Joost Augusteijn, Dr. Jaap Kamphuis, Professor André Gerrits, Dr. Katharina Cousijn and Dr. Kamila Krakowska-Rodrigues.

Jean-Martin Bauer (WFP); Fennigje Hinse, Niels van Wageningen, Natascha Soons, Matthijs Schröeder (MFA);  Anita de Werd, Andrejs Kuharukovs, Bob de Graaf, Gabrielle Daniels-Gombert (DAMCO); Hugo le Breton (Xyntéo); Graham Sparks of Shell,  Sjoerd van den Reek of Accenture, and Executive Director David Pollard (Workplace Pride);  Dirk Schuettemeyer and Ninja Menning (ESA).

Last Modified: 14-06-2017